Event Details

Program on Use of Social Media by Banks

Learning, Business Strategy

Friday, July 25, 2014
Salcette, Taj Lands End, Bandra (West), Mumbai. 9:15 AM - 5:45 PM

Program Objective

Facebook, the world's largest social network has crossed 100 million users in India. Twitter, Google+, LinkedIn, Instagram, Blogspot, Pinterest, and many more social media network are increasingly becoming the preferred communication mode for customers. What are the implications of this emerging trend for banks in India? How can banks prepare and embrace the use of social media to enhance their brand and improve customer engagement?

Executive Directors / General Managers / Head of Retail Banking / Head of Customer Service / Head of Marketing / Head of IT / Head of Digital Channels / Head of Corporate Communications & PR from banks.

View Schedule View Program Description

 

Speakers

 

   
Rishi Jaitly
India Market Director
Twitter
Vikas Agnihotri
‎Industry Director
BFSI, Travel, Media
& Entertainment
Google
Kunal Jeswani
Chief Digital Officer
Ogilvy India
     
   
Shridhar Rajgopalan
Managing Director
Accenture
Vivek Bhargava
Managing Director
iProspect Communicate 2
S K Mishra
DMD (Corporate Strategy
& New Businesses)
State Bank of India
     
     
Karen Ngui
Managing Director and Head
Group Strategic Marketing
and Communications
DBS Bank

Karthi Marshan
Executive Vice President
Kotak Mahindra Bank

Manisha Lath Gupta
Marketing Professional
and Social Media Expert

 

     
   
B Sambamurthy
Director and CEO, IDRBT
   

 

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